Marketing & Lead Gen

Home / Resources / Marketing & Lead Gen

Keep the phone ringing without burning cash on bad leads.

Most trade marketing money goes to the wrong channel. Grab the kit that makes you look established — then read the guide on where jobs actually come from as each one publishes.

Solve it now

Look established by Friday.

Editable Canva kits a free account can open — fill in your logo and phone number and post.

Marketing

Flooring Social Media Pack

30 editable designs — 20 feed posts + 10 stories. Before/after, testimonial, lead-gen.

$24View on Etsy →

Door Hanger & Yard Sign Kit

Drop-ready door hangers, flyers, and yard signs built to book jobs.

In the shopBrowse kits →

Reviews

Review-Request Cards + Scripts

Get five-star reviews without the awkward ask — the biggest local-ranking lever.

In the shopBrowse review kits →

A solo contractor doesn’t need an agency on retainer. They need to show up when someone three streets over searches “flooring installer near me,” to ask happy customers for reviews without it feeling gross, and to look professional on the truck, the yard sign, and the proposal. Do those three things and the lead platforms become optional, not life support.

Where the money leaks: paying $30–$80 per shared lead while a fully filled-out Google Business Profile and 15 real reviews would outrank every paid listing in the map pack — for free.

Guides publishing daily

Every topic, wired to the kit that solves it.

In-depth guides roll out one per day. Until each lands, every topic links straight to the kit or the shop — no dead ends.

Rank for “near me” in 90 daysLocal SEO for trades, step by step.In the shop→Google Business Profile post templatesWhat to post, and when.In the shop→Ask for a review without sounding pushyCards + copy-paste scripts.In the shop→Door hanger that generates leadsDesign + drop strategy.In the shop→Yard sign that books jobsWhat to put on it.In the shop→Facebook content that actually books workStart with the 30-design pack.Template $24→HomeAdvisor vs. Angi vs. ThumbtackReal cost per booked job.In the shop→Look established overnightBranding kit: letterhead, card, invoice.In the shop→

Get each marketing guide as it publishes.

One email when a new guide drops — plus the kit that goes with it. No spam, unsubscribe anytime.

Quick answers

Marketing FAQ.

What’s the fastest way to get more local jobs?

Fully complete your Google Business Profile and systematically collect reviews. For most trades that beats paid lead platforms within a few months — and it’s free. The upcoming local-SEO guide gives the 90-day sequence.

Are lead platforms like Angi worth it?

Sometimes early on, to fill a slow calendar — but the shared-lead model means paying to compete with 3–4 contractors for the same homeowner. Track real cost per booked job, not per lead.

Do I need Canva Pro for the kits?

No — they’re built for a free Canva account. Where a specific effect needs Pro, it’s flagged with a free alternative. Edit text, colors, logo, and phone number without paying anything.